
On a very cold – January day –
on the beach at North Myrtle Beach –
at what is called THE ARCH-
Radio station 94.9 THE SURF –
sponsored a POLAR PLUNGE!

On NMB –
flag waving and the crowd watches two DJs
and a couple dozen souls
about to run into the Surf!
We moved down to NMB –
during the Pandemic in 2020!
We just happened to come across a condo on a lake
1/2 mile from the main street and the radio station!
I had never heard of this station
but it has been here for decades and decades!
So I decided to listen
and what I found was
“CLASSICS” from the 50s through the present –
AND Beach Music!
Carolina Beach Music started right here in the 40s.
Alabama had a hit song “DANCING ON THE BLVD” which is right here.
I was hooked on listening to Motown –
Classic Rock
and present-day music from all the Carolina Bands
up and down the two coasts.

Two of the DJs –
with back to the picture in yellow and white shorts –
Jim Quick
the 11 to 3 timeslot –
and of his Coast Liners Band
and the tall man to the right –
DJ-HEAVY –
afternoon show 3 to 7.
These two men organized the POLAR PLUNGE
for donations to the HUMANE SOCIETY.
It might have reached 50 degrees in the full sun –
But the wind chill took it way below that!

There they go –
maybe two dozen – walking
and running into the cold surf.
Search and rescues were on hand –
Jet ski and men with life-throwing lines –
they also were in the water with wet suits on.

This whole thing was broadcast live from the radio station
which is right beside the beach entrance
and maybe a hundred yards from where they ran into the water.
Large speakers were set on the beach
and a couple hundred people showed up to watch and cheer them on.

Now they went in and all of them went under the water
and then they came back out!
We watched thinking glad it is them and not us!

It was fun to watch –
but glad it was not me!
After we walked a block down the beach
to “BOUYS on the WATER”-
A local hangout we visited often
while we lived but a half mile away-
Here we split a cheeseburger and fries.

I had the BOUYS brewed by CROOKED HAMMOCK draft beer –
It was warm in there
and I was glad
I had not done anything as crazy as the “POLAR PLUNGE”!
Thanks for reading and it was fun being back in the old hood!
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